Lately, you might have heard people talking about Web 2.0. If not, you have probably heard of Twitter, Facebook, YouTube, blogs, and wikis among others. All of these tools form this new generation of web sites that enable people to communicate and share information on the Internet.
Years ago, the content of a website was updated regularly and the main purpose of it was to give information about an organization, business or person, but nothing else. Nowadays, people not only use websites as a source of information, but also as a way to communicate with each other or to express their thoughts or ideas about the content of the website. On a site like Amazon, you can see people rating a product; on Facebook, you can get reacquainted with people you haven’t seen in years and make new friends from all over the world; on My Space you can listen to your favorite band and share your thoughts with other fans about their new songs.
The capability to share ideas and to create community, even if it is in the virtual world, is what is called Web 2.0. Something important to mention is that Web 2.0 doesn’t imply any technical changes in software; it has to do with the way the technology is being used.
For more information about this virtual phenomenon, feel free to check the following books out from our library:
Web 2.0 and beyond : understanding the new online business models, trends, and technologies
Once you're lucky, twice you're good : the rebirth of Silicon Valley and the rise of Web 2.0
Unleashing Web 2.0 : from concepts to creativity
Web 2.0 : a strategy guide
By the way, don’t forget to post comments on our blog, another Web 2.0 tool!
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